James Robert B. Quincey

 (8 January 1965) is a British businessman in the United States.^[2] After starting his career at Bain & Co,^[3] he joined The Coca-Cola Company in 1996^[4] and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO).^[5]

After working with Bain & Co and a smaller consultancy,^[3] he joined Coca-Cola in 1996.^[4] With Coke he has lived in Latin America^[7] and worked for Coke in Mexico, where he led the acquisition of Jugos del Valle.^[4] He was president of the Northwest Europe & Nordics Business Unit from 2008 until 2012. In 2013, he became president of Coca-Cola's Europe Group.^[8] In Europe, he oversaw Coca-Cola's acquisition of Innocent Drinks, and the sale and consolidation of Coca-Cola's bottling operations in Europe.^[3] When he was working with Coke early on, Bloomberg says he was instrumental in getting the company to sell smaller portions.^[9]

COO and PresidentEdit

In August 2015, Coke made him the chief operating officer (COO).^[8][10] He became president later that year.^[11] He outlined a plan to have five category clusters for brands in the company.^[12] He also changed management and the entire Coke hierarchy.^[13]

Chairman and CEOEdit

He was named CEO in December 2016.^{[14][15][16][17]} He became CEO the following May when Muhtar Kent retired. Among his first acts as CEO, he announced reducing 1,200 corporate positions as part of a plan to invest in new products and marketing and restore the year's revenue and profit growth from four to six percent.^[4] Quincey also said in interviews that he wanted to rid the Coke company's culture of over-cautiousness concerning risk,^[18] and that he intended to further diversify Coke's portfolio by accelerating investments in startup businesses.^[19] He later launched a plan to recycle a bottle for every bottle sold by 2030.^[20] On April 24, 2019, Quincey was elected Chairman of the Board.^[21]